TXU Energy has put the lipstick on the pig with their Live Your Free campaign. They have repackaged their Free Nights plan into the Live Your Free plan.
The bottom line is that you will pay too much for electricity if you choose the Live Your Free or Free Nights/Weekends plan.
The Live Your Free plan sounds appealing because TXU says they will give you the lowest cost each month between three different options: (1) Free energy during the day from 10am-5pm, (2) Free energy from 9pm-5am, or (2) Free energy over the weekend from Friday 7pm through Sunday midnight. But it is more important to understand what they don’t say in their marketing. The cost of the electricity during the other times is about 3 times the cost of the current lowest cost plans.
With the Live Your Free plan, you can only save if you use 70% or more of your electricity during the free periods. This simply isn’t realistic. The possible exception is for those who have a weekend only house and they cut off the A/C during the week.
Energy companies like TXU are not in the business to give you anything for free. As a general rule, energy companies spend marketing dollars on plans that make them the most money. They do not spend marketing money on plans that are good for their customers.
Let’s take a look at some data. We reviewed a year of hourly electricity usage data for one of our recent customers in Dallas, and here is how the TXU Live Your Free 12 plan stacked up against the lowest cost 12 month plan Energy Choice Experts found in August 2024:
TXU Live your free cost vs ece lowest cost plan
The bottom line - ironically, if it says FREE, you will PAY dearly. Energy Choice Experts is here to make sure you pay the lowest annual cost for your electricity and keep our customers from falling for these marketing gimmicks.